The luxury Vendôme group, now Richemont, purchased the Piaget manufacture in 1988. The company has been under the presidency of Yves Piaget since 1980. The Dancer collection was launched in 1986. The Piaget Polo watch with its avant-garde style, was brought out in 1979 and became one of the brand's models. 1976 saw the launch of the Calibre 7P, a quartz movement, during the quartz crisis. In 1964, Piaget presented their first watches with dials worked in precious stones: lapis-lazuli, turquoise, onyx and tiger's eye. At 3.65 millimeters (around 1/8th of an inch) it is the world's thinnest hand-wound mechanical watch. In 2014, Piaget presented the Altiplano 900P. The company's expansion led to the opening of a new factory in Geneva, dedicated to jewellery and, in 1959, their first boutique. In 1957, the Emperador men's watch was launched and since its relaunch in 1999 has become one of the brand's emblematic models. In addition to coin watches, ring watches, brooch watches and cufflink watches, Piaget created their first pieces of jewellery. Then, in 1960, the Piaget watchmakers developed the Calibre12P, the thinnest automatic movement in the world, with a thickness of 2.3 mm (made official by an entry in the Guinness Book of Records). In 1957, the manufacture at La Côte-aux-Fées brought out the Calibre 9P, the first ultra-thin (2 mm), hand-wound mechanical movement. Since then, the manufacture at La Côte-aux-Fées has produced its own creations.Īs a result of this expansion, the family business opened a new factory in 1945, again in La Côte-aux-Fées. Under the guidance of the founder's grandsons, Gérald and Valentin Piaget, the Piaget brand became a registered trademark in 1943. The company's policy has been to be dedicated to the production of wristwatches ever since. In 1911, Timothée Piaget, the son of Georges Piaget, took over the family firm. Situated in the Neuchâtel region, the company was dedicated to crafting pocket watches and high-precision clock movements. In 1874, Georges Edouard Piaget set up his first workshop on the family farm, situated in the small village of La Côte-aux-Fées in the Swiss Jura mountains. Piaget was founded as a manufacturer of watch movements but began marketing its own line of watches in the 20th century. Founded in 1874 by Georges Piaget in the village of La Côte-aux-Fées, Piaget is currently a subsidiary of the Swiss Richemont group. Piaget SA ( French pronunciation: ) is a Swiss luxury watchmaker and jeweller.
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